Build a Product Using a List

by Mark Peters on February 8, 2011

Another common question concerns the lack of a finalized product. A client may ask me,

How do I get around the fact that I really don’t have a product yet? I’ve built an opt-in list but don’t feel like I know what to offer them exactly.

You can actually use launch techniques to figure out what to offer your list members! What do I mean?

Simply ask the list. Take a conversational tone and ask them. You could say something like, “If you could ask me anything about this topic,what would it be?”

Here’s the overall game plan:

  • Build a mailing list.
  • Develop a good relationship with the list.
  • Find out what they want or need by asking them to take a survey.
  • Create the product they want.
  • Tell your list that you’ve got the solution.
  • Launch the product.
  • Get paid and deliver your product.
  • Ask for feedback.
  • Relaunch the product.

That’s the launch cycle. As you see, the idea is to let your audience tell you how you can best serve them. That way, they get a product they really want and need.

Mark Peters

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