Product Launch Manager

Do I really need a Product Launch Manager? This question should be considered very carefully.

A skilled Product Launch Manager doesn’t come cheap. They’ll ask for a considerable upfront fee and a sizeable percentage of the gross sales. Then you still have to shell out for a number of other fees associated with the launch (like copywriting). Then there’s the payout for the JVs. You may well be left questioning why is my percentage so small when I developed the product?

That’s a valid question.

Here’s the thing. I know you already understand this but 100% of little is not near as good as 35% of tremendous. A good product launch manger will make all the difference in your launch. In fact they do a lot more than just make for a successful launch. They really bring your whole business to an entire new level. They get you the initial money produced by the launch but they also grow your prospect list so your next launch will be more impactful. They grow your customer list (which also makes you much more appealing to joint venture partners). They strengthen your connections in your industry. They give you the much needed perspective and connections essentials to make a big splash.

So the question then becomes can you manage your own launch? Do you have the time? Do you have the experience? Do you have the expertise? Do you have the connections? Would you hire yourself to do your own product launch?

If the answer to these questions are all yes, you found the right product launch manager – yourself. Congrats!

If not, and you have a product that meets this type of criteria you should seriously consider hiring a product launch manager.

  • Ready to sell product (helpful if it has been successful in the past)
  • Be trusted and liked by your customer base
  • Provide high margin, high ticket products (info products are ideal)
  • Have a large receptive list of customers and prospects
  • Enjoy relationships with companies who will promote for you

What if you don’t meet that level of criteria yet? Or you don’t have the resources to get the help of a dedicated product launch manager. Then consider finding a product launch consultant who you can guide you. You still control the reigns, find the people to build out your team, and are accountable for all the nuts & bolts of the launch – but when you get stuck you can contact a seasoned pro who can point you in a new direction, who can give you perspective, who can recommend resources, who can make all the difference in the success of your launch.

Still beyond your reach? Then start building connections and create a mastermind group where everybody contributes to the success of each other. Is this the fastest route to success? No, but at least it’s a start and that’s nothing to sneeze at.

There are many ways to achieve your goals but the bottom line is take some action to move forward, whether that’s by hiring someone to manage the entire project, consulting with someone to guide you or by taking the reigns yourself. Each path can result in tremendous results. Just pick one and take action.